What is FilterWise and how does it work?

FilterWise is an AI-powered platform that automatically filters real estate listings based on your custom criteria. Instead of manually reviewing dozens of property alerts every day, FilterWise reads each listing for you, evaluates it against your personalized filter instructions, and only forwards the ones that truly match what you're looking for.

The Problem FilterWise Solves

Every property buyer faces the same frustrating reality: real estate portals offer only basic filters — price range, number of rooms, and location. But your ideal property depends on dozens of subjective, interconnected criteria that these platforms can't express:

  • Price per square meter — not just total price
  • Natural light and orientation — south-facing, bright rooms
  • Noise level — quiet street, away from busy roads
  • Renovation potential — properties others overlook because they need work
  • Rental yield and cash flow — investment calculations that require formulas
  • Floor level, layout, outdoor space — details buried in descriptions

You're forced to choose: set broad alerts and drown in 50+ irrelevant emails daily, or set narrow alerts and miss hidden gems. FilterWise eliminates this dilemma.

How FilterWise Works — Step by Step

Step 1: Connect your listing sources

FilterWise supports two input methods:

  1. Email forwarding: Redirect your property alert emails from any portal (Rightmove, Zoopla, OnTheMarket, Idealista, etc.) to your unique FilterWise email address. You keep your existing alerts — FilterWise simply sits between the portal and your inbox.

  2. Website monitoring: Add URLs of real estate search result pages. FilterWise automatically scans them daily, extracting new listings for analysis.

Step 2: Write your AI filter instructions

This is where FilterWise's power shines. Instead of clicking dropdowns, you describe your ideal property in plain language:

"Forward listings where price per m² is below £5,000 AND there's a balcony or terrace AND not ground floor AND the street appears quiet. Also forward if the cash flow would be positive assuming I rent each bedroom at £500/month and finance with a 25-year loan at 3.3%."

The AI understands complex logic, calculations, and trade-offs. It has access to all data from the listing email AND the property page itself (scanned automatically).

Step 3: Receive only matches

Listings that pass your filter are forwarded to your personal email. No noise, no manual review, no missed opportunities. You can also browse all analyzed listings in your FilterWise dashboard, where each one shows the AI's reasoning — which criteria matched, which didn't, and why.

Key Concepts

Filters: A filter is a complete filter — it has an input (email address or websites), a filter instructions, and an output (where matches go). You can create multiple filters for different searches (e.g., one for your personal home, one for investment properties).

Analysis credits: Each listing analysis counts toward your daily limit (determined by your plan). When you exceed it, you can use pre-purchased credits to continue. Credits never expire.

Include when unsure: When the AI can't definitively assess a criterion (e.g., the listing doesn't mention floor level), this setting controls whether the listing is forwarded anyway or rejected.

Who is FilterWise For?

  • Active property buyers tired of spending hours on manual review
  • Real estate investors who need to calculate yield and cash flow across many listings
  • Expats and remote buyers searching in unfamiliar markets
  • Anyone who wants smarter alerts without the noise

Getting Started

Creating your FilterWise account takes 30 seconds. The free plan gives you enough daily analyses to test the system. See Creating your account for step-by-step instructions.


Related articles: Creating your account · Setting up your first filter · Understanding your dashboard